Video Details
Make48
| Website: | http://www.MAKE48.com |
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| Next Airing: | Mon, Apr 22nd, 2024 at 2:30 AM on UEN-TV |
Availability information for this program
MAKE48 is an exciting look at the entire invention process from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it - all in just 48 hours. In the first four episodes, the viewer is immersed in the action as the invention process unfolds. With the constant pressure of the "ticking clock," the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and give advice on all facets of product design and development, and a panel of industry experts weigh in on the prototype's function and marketability. At the end of the second day, the field will be narrowed down to just three teams who advance on the path to market. Judges include: buyers from the home shopping channel QVC, Squatty Potty's Judy Edwards (a Shark Tank mega-success), and Wet and Forget's Adam Smith. In episode five, the prototype judging begins and only three inventions are chosen to move on to episode six, "The Road to Marketplace," where they are fine-tuned, tested, and re-engineered by national design firms. Then, in episode seven, the top three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd- funding, product video production and brand strategy. Episode eight is the finale, where the product developers present the final design along with manufacturing and marketing plans to an industry panel and crowd-funding experts at Indiegogo. The product crowdfunding campaigns are launched on Indiegogo to promote the product and gain critical consumer feedback in advance of the actual retail launch. The finale ends with the final outcome of the three new products heading to market.
Episodes:
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Innovate, Build, Invent!, Pt. 2
We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.
Next Airing: Mon, Apr 22nd, 2024 at 2:30 AM on UEN-TV Length: 00:26:45 Usage rights: 9/1/2020 to 8/31/2024 -
Innovate, Build, Invent!, Pt. 3
We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.
Next Airing: Tue, Apr 23rd, 2024 at 6:30 PM on UEN-TV Length: 00:26:46 Usage rights: 9/1/2020 to 8/31/2024 -
Clock Is Counting Down. Time Is Up
The 48 hours is winding down and the teams are in the final stages of wrapping up their designs, making a product promo video and preparing their pitch to our event judges. Educational back story focuses on appropriate marketing and advertising standards and practices for a consumer product launch.
Next Airing: Tue, Apr 30th, 2024 at 6:31 PM on UEN-TV Length: 00:26:46 Usage rights: 9/1/2020 to 8/31/2024 -
The Team Pitches, Pt. 1
Time's up. We cover more time with each pitch. In real time each pitch is 7 minutes. We reduce 10 pitches to about 4 minutes each. Time to pitch and present the product ideas to the panel of judges. We include personal back stage comments before and after the pitches from our teams. The judges will then deliberate behind closed doors (with cameras of course) and the winner will be announced!
Next Airing: Tue, May 7th, 2024 at 6:30 PM on UEN-TV Length: 00:26:46 Usage rights: 9/1/2020 to 8/31/2024 -
The Team Pitches, Pt. 2
Time's up. We cover more time with each pitch. In real time each pitch is 7 minutes. We reduce 10 pitches to about 4 minutes each. Time to pitch and present the product ideas to the panel of judges. We include personal back stage comments before and after the pitches from our teams. The judges will then deliberate behind closed doors (with cameras of course) and the winner will be announced!
Next Airing: Tue, May 14th, 2024 at 6:30 PM on UEN-TV Length: 00:26:45 Usage rights: 9/1/2020 to 8/31/2024 -
Follow Our Winning Team On Industry Field Trip!, PT. 1
Our winning team will be awarded a cash stipend and a educational product industry field trip and apprenticeship within the United States with their winning prototype in hand! Our journey takes the team on a front seat ride through the rigors of product design and prototyping. We also learn the special issues associated with consumer product testing and product safety, appropriate marketing rules and practices and more. Our winning team retains their patent and gain an incredible amount of knowledge and education about product development. Our public tv viewers get to go along for the lesson!
Next Airing: Tue, May 21st, 2024 at 6:30 PM on UEN-TV Length: 00:26:46 Usage rights: 9/1/2020 to 8/31/2024 -
Follow Our Winning Team On Industry Field Trip!, PT 2
Our winning team will be awarded a cash stipend and a educational product industry field trip and apprenticeship within the United States with their winning prototype in hand! Our journey takes the team on a front seat ride through the rigors of product design and prototyping. We also learn the special issues associated with consumer product testing and product safety, appropriate marketing rules and practices and more. Our winning team retains their patent and gain an incredible amount of knowledge and education about product development. Our public tv viewers get to go along for the lesson!
Next Airing: Tue, May 28th, 2024 at 6:30 PM on UEN-TV Length: 00:26:45 Usage rights: 9/1/2020 to 8/31/2024 -
The three winning products begin their journey to the marketplace. First stop re-design. The Make48 team will help the inventors identify and fix issues with their original design.
Length: 00:26:46 Usage rights: 9/9/2019 to 9/8/2024 -
The three winning teams continue to refine their designs and create new prototypes. The mentors weigh in on the new designs and prototypes.
Length: 00:26:46 Usage rights: 9/9/2019 to 9/8/2024 -
The Make48 team consults industry experts to get advice. Patent and trademark attorneys give their advice on the three winning products.
Length: 00:26:46 Usage rights: 9/9/2019 to 9/8/2024 -
The three winning products are presented to a consumer focus group. Marketing and packaging strategies are created.
Length: 00:26:46 Usage rights: 9/9/2019 to 9/8/2024 -
The Make48 team recaps the journey to the marketplace.
Length: 00:26:46 Usage rights: 9/9/2019 to 9/8/2024 -
Innovate, Build, Invent!, Pt. 1
We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.
Length: 00:26:46 Usage rights: 9/1/2020 to 8/31/2024 -
Meet The Teams & Techs! Get The Challenge. Start The Clock!
We learn the challenge and the rules. We meet our 10 teams with detailed back story. The teams learn the challenge and the rules and the whistle blows and the 48 hour countdown begins. It's all work and a lot of play! We dive into the creative process and the business of INVENTING a product. Throughout the competition we cut away to supporting educational back stories about team members, mentors, and tool techs that support our cast of characters throughout the 48 hour competition.
Length: 00:26:46 Usage rights: 9/1/2020 to 8/31/2024 -
The Supply Run! Start Building
We continue to get to know our teams through personal back story. We also get to know our mentors and tool techs. The teams go on a one hour supply run in a hardware store to gather the materials to create their invention. To kick start the creative process mentors from the product industry interface with the teams to share some of the real world challenges and processes in product development. Our teams also have the support of product attorneys to make sure their ideas are new and fresh! Intercut event action with our educational supporting side stories.
Length: 00:26:46 Usage rights: 9/1/2020 to 8/31/2024