Video Details

Make48

Website: http://www.MAKE48.com
Next Airing: Mon, Nov 18th, 2019 at 2:30 AM on UEN-TV

Availability information for this program

MAKE48 is an exciting look at the entire invention process from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it - all in just 48 hours. In the first four episodes, the viewer is immersed in the action as the invention process unfolds. With the constant pressure of the "ticking clock," the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and give advice on all facets of product design and development, and a panel of industry experts weigh in on the prototype's function and marketability. At the end of the second day, the field will be narrowed down to just three teams who advance on the path to market. Judges include: buyers from the home shopping channel QVC, Squatty Potty's Judy Edwards (a Shark Tank mega-success), and Wet and Forget's Adam Smith. In episode five, the prototype judging begins and only three inventions are chosen to move on to episode six, "The Road to Marketplace," where they are fine-tuned, tested, and re-engineered by national design firms. Then, in episode seven, the top three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd- funding, product video production and brand strategy. Episode eight is the finale, where the product developers present the final design along with manufacturing and marketing plans to an industry panel and crowd-funding experts at Indiegogo. The product crowdfunding campaigns are launched on Indiegogo to promote the product and gain critical consumer feedback in advance of the actual retail launch. The finale ends with the final outcome of the three new products heading to market.

Episodes:

  • The Make48 team recaps the journey to the marketplace.

    Next Airing: Mon, Nov 18th, 2019 at 2:30 AM on KUED-HD
    Length: 00:26:46
    Usage rights: 9/9/2019 to 9/8/2021
  • The three winning products begin their journey to the marketplace. First stop re-design. The Make48 team will help the inventors identify and fix issues with their original design.

    Next Airing: Sat, Nov 23rd, 2019 at 4:00 PM on KUED-HD
    Length: 00:26:46
    Usage rights: 9/9/2019 to 9/8/2021
  • Launch of the 48 hour invention competition. Learn the product challenge. Begin to meet the teams, the experts and the mentors of the competition. Commence with the brainstorming process, patent searches, and more...

    Next Airing: Mon, Nov 25th, 2019 at 2:30 AM on UEN-TV
    Length: 00:26:46
    Usage rights: 9/9/2019 to 9/8/2021
  • The teams go on a 1 hour supply run in a hardware store to gather the materials to make their invention. Begin the prototyping process!

    Next Airing: Mon, Dec 2nd, 2019 at 2:30 AM on UEN-TV
    Length: 00:26:46
    Usage rights: 9/9/2019 to 9/8/2021
  • Our inventor teams get their first round of expert industry feedback in front of a focus group. They continue to fine tune their prototypes.

    Next Airing: Mon, Dec 9th, 2019 at 2:30 AM on UEN-TV
    Length: 00:26:46
    Usage rights: 9/9/2019 to 9/8/2021
  • The three winning teams continue to refine their designs and create new prototypes. The mentors weigh in on the new designs and prototypes.

    Next Airing: Sat, Dec 14th, 2019 at 4:00 PM on KUED-HD
    Length: 00:26:46
    Usage rights: 9/9/2019 to 9/8/2021
  • The 48 hours is winding down and the teams are in the final stages of wrapping up their designs, making a product website and preparing their pitch.

    Next Airing: Mon, Dec 16th, 2019 at 2:30 AM on UEN-TV
    Length: 00:26:46
    Usage rights: 9/9/2019 to 9/8/2021
  • The Make48 team consults industry experts to get advice. Patent and trademark attorneys give their advice on the three winning products.

    Next Airing: Sat, Dec 21st, 2019 at 4:00 PM on KUED-HD
    Length: 00:26:46
    Usage rights: 9/9/2019 to 9/8/2021
  • Times up. Time to pitch and present the product ideas to the panel of real industry judges. The judges will then deliberate behind closed doors (with cameras of course) and the three winners will be announced!

    Next Airing: Mon, Dec 23rd, 2019 at 2:30 AM on UEN-TV
    Length: 00:26:46
    Usage rights: 9/9/2019 to 9/8/2021
  • The three winning products are presented to a consumer focus group. Marketing and packaging strategies are created.

    Next Airing: Sat, Dec 28th, 2019 at 4:00 PM on KUED-HD
    Length: 00:26:46
    Usage rights: 9/9/2019 to 9/8/2021

Availability: