Video Details
Make48
| Website: | http://www.MAKE48.com |
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| Next Airing: | Sat, Aug 15th, 2020 at 4:00 PM on KUED-HD |
Availability information for this program
MAKE48 is an exciting look at the entire invention process from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it - all in just 48 hours. In the first four episodes, the viewer is immersed in the action as the invention process unfolds. With the constant pressure of the "ticking clock," the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and give advice on all facets of product design and development, and a panel of industry experts weigh in on the prototype's function and marketability. At the end of the second day, the field will be narrowed down to just three teams who advance on the path to market. Judges include: buyers from the home shopping channel QVC, Squatty Potty's Judy Edwards (a Shark Tank mega-success), and Wet and Forget's Adam Smith. In episode five, the prototype judging begins and only three inventions are chosen to move on to episode six, "The Road to Marketplace," where they are fine-tuned, tested, and re-engineered by national design firms. Then, in episode seven, the top three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd- funding, product video production and brand strategy. Episode eight is the finale, where the product developers present the final design along with manufacturing and marketing plans to an industry panel and crowd-funding experts at Indiegogo. The product crowdfunding campaigns are launched on Indiegogo to promote the product and gain critical consumer feedback in advance of the actual retail launch. The finale ends with the final outcome of the three new products heading to market.
Episodes:
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The teams go on a 1 hour supply run in a hardware store to gather the materials to make their invention. Begin the prototyping process!
Next Airing: Sat, Aug 15th, 2020 at 4:00 PM on KUED-HD Length: 00:26:46 Usage rights: 9/9/2019 to 9/8/2021 -
Our inventor teams get their first round of expert industry feedback in front of a focus group. They continue to fine tune their prototypes.
Next Airing: Sat, Aug 22nd, 2020 at 4:00 PM on KUED-HD Length: 00:26:46 Usage rights: 9/9/2019 to 9/8/2021 -
The Make48 team consults industry experts to get advice. Patent and trademark attorneys give their advice on the three winning products.
Next Airing: Tue, Sep 1st, 2020 at 6:30 PM on UEN-TV Length: 00:26:46 Usage rights: 9/9/2019 to 9/8/2021 -
The three winning products are presented to a consumer focus group. Marketing and packaging strategies are created.
Next Airing: Tue, Sep 8th, 2020 at 6:30 PM on UEN-TV Length: 00:26:46 Usage rights: 9/9/2019 to 9/8/2021 -
The Make48 team recaps the journey to the marketplace.
Next Airing: Tue, Sep 15th, 2020 at 6:30 PM on UEN-TV Length: 00:26:46 Usage rights: 9/9/2019 to 9/8/2021 -
Launch of the 48 hour invention competition. Learn the product challenge. Begin to meet the teams, the experts and the mentors of the competition. Commence with the brainstorming process, patent searches, and more...
Length: 00:26:46 Usage rights: 9/9/2019 to 9/8/2021