Video Details
Make48
| Website: | http://www.MAKE48.com |
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| Next Airing: | Mon, Aug 26th, 2019 at 2:30 AM on UEN-TV |
Availability information for this program
MAKE48 is an exciting look at the entire invention process from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it - all in just 48 hours. In the first four episodes, the viewer is immersed in the action as the invention process unfolds. With the constant pressure of the "ticking clock," the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and give advice on all facets of product design and development, and a panel of industry experts weigh in on the prototype's function and marketability. At the end of the second day, the field will be narrowed down to just three teams who advance on the path to market. Judges include: buyers from the home shopping channel QVC, Squatty Potty's Judy Edwards (a Shark Tank mega-success), and Wet and Forget's Adam Smith. In episode five, the prototype judging begins and only three inventions are chosen to move on to episode six, "The Road to Marketplace," where they are fine-tuned, tested, and re-engineered by national design firms. Then, in episode seven, the top three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd- funding, product video production and brand strategy. Episode eight is the finale, where the product developers present the final design along with manufacturing and marketing plans to an industry panel and crowd-funding experts at Indiegogo. The product crowdfunding campaigns are launched on Indiegogo to promote the product and gain critical consumer feedback in advance of the actual retail launch. The finale ends with the final outcome of the three new products heading to market.
Episodes:
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Launch of the 48 hour invention competition. Learn the product challenge. Begin to meet the teams, the experts and the mentors of the competition. Commence with the brainstorming process, patent searches, and more.
Next Airing: Mon, Aug 26th, 2019 at 2:30 AM on UEN-TV Length: 00:26:46 Usage rights: 9/1/2018 to 8/31/2020 -
The teams go on a one-hour supply run in a hardware store to gather the materials to make their invention. Begin the prototyping process.
Next Airing: Tue, Aug 27th, 2019 at 6:30 PM on UEN-TV Length: 00:26:46 Usage rights: 9/1/2018 to 8/31/2020 -
The inventor teams get their first round of expert industry feedback in front of a focus group. They continue to fine tune their prototypes.
Next Airing: Tue, Sep 3rd, 2019 at 6:30 PM on UEN-TV Length: 00:26:46 Usage rights: 9/1/2018 to 8/31/2020 -
The series launches with an introduction to Make48 and the real life challenges of taking a product from napkin design to store shelf. Teams are given the product challenge. With the whistle blow the 48 hour inventor competition begins. Product ideas and brainstorm start to flow. Teams meet with a patent attorney to do preliminary patent searches to ensure their idea is a new one. Mentors and Tool Techs give assistance and the teams explore solutions for some of life's everyday problems. The quest to invent has begun.
Length: 00:26:46 Usage rights: 9/2/2017 to 9/1/2019 -
Early in the morning the teams are taken on a one-hour hardware store dash to get supplies they may need for the creation of their prototype. Next the teams are given five minutes in front of a select group of industry experts. They pitch their initial product ideas and get feedback to put them on the right track. The clock is ticking.
Length: 00:26:46 Usage rights: 9/2/2017 to 9/1/2019 -
The teams continue prototyping their products. Assisted by Tool Techs and Mentors and equipped with all types of tools from 3D printers, laser cutters, computer driven routers, to hammer and nails, prototypes begin to take shape. Teams construct and test their prototypes and begin work on all the pitch materials including product videos, sales sheets, marketing ideas and more.
Length: 00:26:46 Usage rights: 9/2/2017 to 9/1/2019 -
The teams finish up their prototypes and shift focus to their pitch. Prior to the final judging teams provide a sneak peek of their product to the judges and manufacturers in a two-minute lightening round of pre-judging. Is the product unique? Does it have a wow factor? Will it sell? Is it feasible for manufacturing based on costs and complexity? Precious time is ticking before viewers find out when the final judging begins.
Length: 00:26:46 Usage rights: 9/2/2017 to 9/1/2019 -
The clock stops, the tools are down and nerves are up. The final pitches begin. The teams present their products and creative marketing ideas to the judges in front of an auditorium full of people. Only three of the 17 product prototypes will win the opportunity to continue the challenging journey to marketplace.
Length: 00:26:46 Usage rights: 9/2/2017 to 9/1/2019 -
The top three products begin their long journey to the marketplace. First stop, re-design. Top US design firms are tasked with redesigning the winning products. New prototypes are made and tested. The top three teams are given a breakdown of all the work put into redesigning and prototyping their ideas. The teams react to all the weeks and months of professional work that has been done so far on their 48 hour prototype.
Length: 00:26:46 Usage rights: 9/2/2017 to 9/1/2019 -
The newly redesigned prototypes are shown to the mentors from the competition. The mentors give valuable marketing and merchandising insight. Professional marketing companies from around the United States are brought on board to create engaging product videos. The teams are brought in to help craft the marketing and merchandising ideas for their products. The products are getting closer to the rigors of public debut through crowd-funding.
Length: 00:26:46 Usage rights: 9/2/2017 to 9/1/2019 -
With the prototypes ready and the marketing plan in place, the Make48 crew takes the products to the National Hardware Show in Las Vegas. The products are shown to a select few buyers. Next stop San Francisco to meet campaign strategists at IndieGoGo a global online crowd-funding platform. With all of the feedback and the information that has been gathered the products are ready for their crowd-funding debut. Months after the initial 48 hour event the final prototypes meet the most demanding judge, the public. Only time will tell which products make it to market. Tune into season two to learn the outcome of the three products.
Length: 00:26:46 Usage rights: 9/2/2017 to 9/1/2019